Haberdash, Stockholm

Haberdash have expanded the business by opening their second and much bigger store on Upplandsgatan 50, in the Vasastan area of Stockholm.

In the process, they renamed the first shop Haberdash as well. The functional, minimalist interior of the new boutique, has been completed by Stockholm’s Form Us With Love (FUWL). The materials and details of the store design speak the same language as the brands represented in the store, the language of timeless style, long-term value, functionality, quality, artisanship… The underlying goal of all of the displays is to allow the customer to see and examine each item completely, so FUWL created a stylized, minimalist craftsman’s studio. The esteemed brands sold at Haberdash include the French Armor Lux sailor sweaters made famous by Pablo Picasso, Brooks bicycle saddles and accessories from the UK, and Grundén raingear from Sweden.


A principios de este año ampliaron el negocio abriendo una segunda tienda mucho más grande, en Upplandsgatan 50, en la zona de Vasastan de Estocolmo; y en el proceso les cambiaron el nombre a las dos llamándolas Haberdash. El interior funcional y minimalista de la nueva boutique se ha realizado a cargo de Form Us With Love (FUWL). Los materiales y los detalles del diseño de la tienda hablan el mismo idioma que las marcas representadas en la tienda, el lenguaje de estilo atemporal, el valor a largo plazo, la funcionalidad, la calidad de la artesanía… El objetivo de los escaparates es permitir que el cliente pueda ver y examinar cada item individualmente, y por eso FUWL diseñó el espacio como si fuera el taller de un artesano estilizado y minimalista. Algunas de las marcas que se venden en Haberdash incluyen los suéteres marineros de los franceses Armor Lux que hicieron tan famoso a Pablo Picasso, sillines de montar Brooks y accesorios para bicicleta del Reino Unido, y chubasqueros Grundén de Suécia.

 

 

3 thoughts on “Haberdash, Stockholm

  1. Hello, Im sorry but we are not allowed to share this kind of information. You should better try to contact them directly. In any case, thanks in advance for your message. Best regards, muymia.

  2. Hello!

    We are a Scottish knitted accessory company based in London and would love to get in touch with this shop.

    By any chance, could you pass on their email address?

    I love your website! I think you might like our collection – will forward you our lookbook!

    Kind regards

    Jo

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